Allen Knehans, professor at the College of Allied Sciences at the
University of Oklahoma said that the causes can be traced back to ‘80s when
cigarettes advertising was banned on TV and the food and drink industry took
advantage of that lack left on the medium. Food advertising revealed to be
powerful as people went through a real “brainwashing”, bringing them to eat
more and more. Then, fast food chains began to raise the prices of the food
portions increasing at the same time their dimension, Knehans talked about
“portion distortion”. He also commented specifically the data regarding
Oklahoma.
This situation seems to be limited to United States, Timothy Taylor,
an English exchange student at the University of Oklahoma is astonished by the
local diet costumes. He said that the food culture is different and that you
can find lots of fast food outlets in US. According to his experience in Norman,
he said that people seem not to walk. “Junk food here is cheaper than healthy
produce”, he said. He added that the United Kingdom started a massive food
campaign to make people aware about correct and healthy alimentation, it
promotes the consume of fruits and vegetables and it has banned fried food and
fizzy drinks in school canteens.
Hopefully, the United States government, and the Oklahoma community will follow this path by promoting new models of alimentation and healthier lifestyles for citizens.
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| A dish with sausage and sauced steak, Tuesday, Sept. 25, 2012, Norman, Oklahoma. A portion like this does exceed the maximum amount of the suggested calories daily ratio. |
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| People getting food at the "Golden Corral", Friday, Sept. 21, 2012. "Golden Corral" is a all-you-can-eat restaurant where you can eat unlimited food paying a fixed price. |




